Founder, Franchise with Heart Consulting

For over 16 years, Alex has been passionate about helping businesses grow the right way — with intention, strategy, and a rock-solid foundation. As the Founder of Franchise with Heart Consulting, Alex helps existing and aspiring franchisors get prepared for growth by aligning people, processes, and performance with purpose. Alex previously led all development efforts for Taco Bell Canada at YUM! Brands as well as Groupe Le Duff Canada.

As a Certified Franchise Executive (CFE) and Realtor, her expertise lives at the intersection of smart growth, strategic partnerships, and location intelligence. Alex has helped turn countless opportunities into thriving, profitable businesses by guiding everything from franchise recruitment and multi-unit expansion to site selection, market analysis, and store design.